Thanks to universally followed testimonials and icons in all respects for young people, from the world of music to that of entertainment, it is streetwear communicates closely to the people, earning that large slice of the market. Its style adapts to the flexibility of the society, to its heterogeneity, offering a luxury product but of different nature: sneakers, sweatshirts, t-shirts and a variety of elements transversal to the new generation.
Street fashion and sportswear sells a status, an idea, a new one concept, to the point of creating a singular authenticity, like certain garments symbol of iconic collaborations (Kanye West’s Yeezys).
A sophisticated but sporty reality, minimal but equipped, one style that shouts “slogan”.
After the Air Dior sneakers, on sale since July, it looks like this a union has reached its highest level.