By: Stefania Ponchione
Ecology, eco-sustainability, eco-friendly biodegradability. What do they mean?
The word ‘eco’ and ‘bio’ have now entered our daily life. But what relationship can fashion actually have with the environment?
Who uses or used polluting materials? Which damage the environment and which may not have been made with recycled materials.
We never know who did not take these precautions. But what are the fashion houses today are doing this damage?
Here are some fashion houses:
FERRAGAMO: Ferragamo’s mains goal is to reduce emissions by 42% by 2029. But how? Trying to prevent the most damaging effects of climate change at 1.5 degrees.
Ferragamo states: “Operating responsibly means being aware of the impact of your business and consequently working to find serious and innovative solutions”.
LEVIS & CO: the first brand that aims at eco-sustainable fashion. This brand starts from the assumption that the garment must last over time therefore it must be made to last, obviously going to reduce the environmental impact, with the production of Levis jeans in organic cotton and recycled demin. The brand announces that: “The new design process uses a specific dye for clothing that allows to reduce both water and energy consumption at the same time thanks to cold dyes for the tops, as well as reactive dyes which do not include the use of salt for pants and jackets “.
TOMMY HILFIGER From 2021, the US maison has launched a very ambitious project: reusing used clothes, with a benefit both for customers – who in exchange can have vouchers and discount coupons – and for the brand: which will be able to fix them, fix them, or remix them with new limited edition pieces and re-sell them exclusively on tommyforlife.com.
The strategy consists: reloved: used garments supplied by customers, refreshed: items from stores, defective parts or e-commerce returns and remixed: products that cannot be sell, which are regenerated and transformed into something new, or recycled, and subsequently reused.
STELLA MC-CARTNEY: at a conference on Zoom presented her Manifesto from A to Z, each letter corresponds to a list of future intentions on sustainability, on who we hope to be. As we move forward in our next collections, we will strive to further reduce our waste and the use of raw materials. We will continue search for better vegan solutions to create sustainable fashion without sacrificing luxury.
This designer who had already given up on animal skin in 2001 and adopted organic cotton in 2008.
VERSACE: for some years now Donatella has said: the abolition of animal furs to create fashion. To date, the maison has expanded its sustainability: over 350 chemicals have been analyzed, both for raw materials and for the production of finished products: clothing, footwear and accessories.
GUCCI: Gucci also recently joined the eco-sustainability initiative, with a project by 2025, based on 2015. Here are some goals: to reduce their greenhouse gas emissions by 50% for transport and distribution, corporate flights, fuel emissions and power. Achieve 100% traceability for our raw materials and 100% align with Kering Standards for Raw Materials and Production Processes. Get 100% renewable energy. And finally, develop innovative approaches for sustainable procurement, raw materials and processes.
Other fashion houses are proceeding in the same direction as: Armani, Valentino, Prada, Fendi and many others.